Lisa Gansky at Kodak

This morning at PC Forum Lisa Gansky, Chairman and President of Ofoto.com, a subsidiary of Kodak, said that when Kodak was founded George Eastman decided that if he was going to sell cameras to consumers he had to sell them to women, since he saw women as being the custodians of photos, of memory and of the family archive, and that Kodak was, as far as she knew, the first company to market to women. This has remained true -- Ofoto's users skew female, and women tend to print more photos than men. Gansky also said that there was a period early in the adoption of digital cameras in which the men had the cameras and downloaded the pictures to the computer and women found it difficult to access them since frequently men controlled the household technology, but that this is changing.