Results of New Intel Survey on Women and Tech

Intel announced the results of the survey on "Women, Technology and Lifestyle" today (conducted by Harris Interactive), and their conclusions are summed up in the article's title: Women, Women Online Have New Tech Attitude, According to Survey; Survey Reveals New Woman Emerging - ''Tif'' the Technology Involved Female   Interestingly, it echoes some of the same conclusions as the article I quoted below on early adoption, i.e. that women expect a much higher level of reliability and usability in their tech (and quotes one of our favorite researchers, Dr. Genevieve Bell):

Technology has become increasingly important in the daily lives of women. The Intel/Harris Interactive survey reveals women (58 percent) feel as lost as their male counterparts(3) (56 percent) if they don't check email at least once per day. And, women continue to want more and more from their technology, with the majority of women (62 percent), like men (66 percent), enthusiastic about learning how to use new features on their computers.

Not often recognized as early adopters, women in the survey are revealed as leading the way with wireless Internet access, as more women than men believe this is one of the most important features for a laptop to have (39 percent women versus 29 percent men). While men (51 percent) and women (48 percent) agree that the airport tops the list of the most useful locations to have wireless Internet access, women (38 percent) are more likely than men (30 percent) to desire a connection in a doctor's office as well.

"While women have embraced technology as a useful tool in their daily lives to multi-task, stay organized and keep in touch, they are less tolerant of poor experiences - women are busy and want technology to work well right from the start," Bell said.